Content Strategy for the Web Free download ë 105

Kristina Halvorson ☆ 5 Read & Download

Ated than we're often willing to acknowledge Content Strategy for the Web explains how to create and deliver useful usable content for Content Strategy eBook #242 your online audiences when and where they need it most It also shares content best practices so you can get your next website redesign right on time and on budget For the first time you'll See content strategy and its business value explained in plain languageFind ou Essential reading in the field of content strategy

Read & Download Content Strategy for the Web

Content Strategy for the Web

For the PDF #202 If your website content is out of date off brand and out of control you're missing a huge opportunity to engage convert and retain customers online Redesigning your home page won't help Investing in a new content management system won't fix it either So where do you start Without meaningful content your website isn't worth much to your key audiences But creating and caring for meaningful content is far complic Kristina Halvorson in Content Strategy for the Web offers a concise and well produced introduction to a subject of interest to those of us involved in workplace learning and performance training and anyone else interested in knowing how to reach online audiences effectively through well designed and engaging content The book itself is an example of what it promotes rich content provided in a graphically interesting format that leaves readers with a high level overview of the benefits roles activities and deliverables associated with content strategy p ix Content Strategy takes a simple but never cursory approach to the subject it begins with reminders that great online content is the result of a cohesive strategy including analysis structure creation extensive revisions formatting publication updates archiving and a willingness to revisit that entire cycle as needed rather than a one time start to finish process Web content is never really finished she suggests Sorry p 131 That straightforward confirmation leaves us with a lesson well worth remembering and an invitation to further exploration

Summary Ü PDF, eBook or Kindle ePUB free ☆ Kristina Halvorson

T why so many web projects implode in the content development phase and how to avoid the associated unnecessary costs and delaysLearn how to audit and analyze your contentMake smarter achievable decisions about which content to create and howFind out how to maintain consistent accurate compelling Strategy for the eBook #9734 content over timeGet solid practical advice on staffing for content related roles and responsibilities This really reinforced some thoughts I d been having and reading about on the importance of governance in content and content strategy Also had good tips for conducting various type of audits exciting right Well helpful nonetheless Will be a resource that I refer others to


10 thoughts on “Content Strategy for the Web

  1. says:

    The most important thing I realised when I read this book is You are on the web You are publisherWell the author said that if you or your organization has a web site then you are a publisher but I guess my claim could also hold in thi

  2. says:

    What is contentContent is what user came to read learn see or experienceContent is or less worthless unless it does one or both of the following1 Supports a key business objective2 Fulfills your users’ needsWhat is content

  3. says:

    Kristina Halvorson in Content Strategy for the Web offers a concise and well produced introduction to a subject of interest to those of us involved in workplace learning and performance training and anyone else

  4. says:

    Very good introduction to content strategy but if you've worked in magazines content strategy simply feels like a way to sell 'online publishing' I'm being simplistic but the whole mystiue around content strategy feels a bit emperors new clothes to me That's not to say that Halvorson's book isn't well written and all encompassing I just think Content Strategy as a whole should be renamed 'how to create and run a website for Dummies'

  5. says:

    Essential reading in the field of content strategy

  6. says:

    A little old but still a fine handbook for all Content Media Strategists Content Strategy is the live essential plan for any communication plan

  7. says:

    This really reinforced some thoughts I’d been having and reading about on the importance of governance in content and content strategy Also had good tips for conducting various type of audits—exciting right Well helpful nonetheless Will be a resource that I refer others to

  8. says:

    I truly have no understanding of the different roles people play and the different workflows that exist within large firms that handle the creation of web sites web presences Information architecture user experience design graphic design programmers etc They're all a mystery to me That was my biggest problem wh

  9. says:

    Content Strategy for the Web was a great overview of learning the process of content strategy at a large organization Having worked at a large NYC based digital strategy agency most of the concepts in this book were familiar Even the look of the site and content maps were familiar from what I've seen presented and used in client meetings So the accuracy of this book for portraying the decisions and the workflow of how a large organizatio

  10. says:

    Got a website full of old useless or just flat out wrong content You need a content strategy to help you clean it up and create a plan so that

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