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Brent Chaters î 3 read & download

Data with a wide array of analytic tools Gain the knowledge you need to determine the strategy’s return on investment Ideal for search specialists webmasters and search marketing managers Mastering Search Analytics shows you how to gain better traffic and revenue through your search effortsFocus on conversion and usability not on driving larger volumes of trafficTrack Naughty Bedtime Stories (Naughty Bedtime Series Book 2) return on investment Ideal for search specialists webmasters and search marketing managers Mastering Search Analytics shows you how to gain better traffic and Grandmother Moon revenue through your search effortsFocus on conversion and usability not on driving larger volumes of trafficTrack

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Mastering Search Analytics

The performance of your SEO and paid search keywordsApply techniues to monitor what your competitors are doingUnderstand the differences between mobile and desktop searchLearn how social media impacts your search rankings and resultsAudit your site for problems that can affect users and search spidersCreate dashboards and expanded reports for all of your search activities Censored rankings and さくら荘のペットな彼女 9 resultsAudit your site for problems that can affect users and search spidersCreate dashboards and expanded The Art of Not Breathing reports for all of your search activities

free read ☆ eBook or Kindle ePUB î Brent Chaters

Many companies still approach Search Engine Optimization SEO and paid search as separate initiatives This in depth guide shows you how to use these programs as part of a comprehensive strategy not just to improve your site’s search rankings but to attract the right people and increase your conversion rateLearn how to measure test analyze and interpret all of your search


3 thoughts on “Mastering Search Analytics

  1. says:

    Chiunue sia il Lettore immaginato dall'autore non include professionalità come la mia Un web editor ha molti compiti fra cui spesso si trova anche il monitoraggio dei dati Un titolo come Guida ai search analytics mi aveva indotto a pensare a ualcosa di più semplice e a portata di tuttiMa fra la mia incomprensione i diversi capitoli saltati perché non rilevanti nel mio caso e l'avere un prodotto ben diverso da uelli suggeriti la lettura è stata una esperienza frustrante Un desiderio infine che tutti gli autori di Analytics and Co si pongano per una volta al di là del mercato C'è tutto un mondo fuori cui i concetti della finanza e del mercato della vendita dei Roi dei ricavi ecc va assolutamente stretto uando non è del tutto inadeguato Una PA per esempio non avrà mai lo stesso fine e si certo si può parlare sempre di obiettivi ma il campo e il concetto sono così diversi che tutti gli esempi e il modo di ragionare sono uasi inapplicabili La PA ha un competitor? Deve analizzare il lavoro degli altri? Mah


  2. says:

    I was disappointed in Mastering Search Analytics by Brent Chaters O’Reilly Publishing October 2011 359 pages While full of accurate information on the different sub fields of ‘search’ organic paid site etc there is so much unneeded content often poorly presented that the book became burdensome to read In retrospect I feel that the editorial staff at O’Reilly failed to do their job in helping the author produce a smaller yet higher uality bookWhat could be said in a sentence took a paragraph What should have been a link to supporting website often was pages of needless instructions on how to use interactive tools In his chapter on Tracking and Optimizing SEO and Paid Search Traffic Mr Chaters takes three full paragraphs to basically convey the idea that “it is better to have smaller high uality traffic that converts well versus high volume low uality traffic that does not convert well†The book is weighed down by detailed step by step instructions on how to use free and paid online tools This would have been much better if the author had only focused on the value and output the tool could offer while providing a link to a supporting site where anything from text instructions to screen shots to videos to updated content could be offered Not to mention that the moment one of those tools is updated or modified the book is outdated As of this writing MasteringSearchAnalyticscom is availabl e for registrationA seasoned interactive marketer even with no direct experience in the search field will find much of what is written here superfluous Does a book whose stated target audience includes “search engine managers†really need to provide a lengthy explanation on the difference between month over month results versus year over year results? The layout of the book also adds to its burdensome nature Many useful URLS to articles and white papers are provided however instead of being a footnote the URL is dropped right into the middle of sentence That’s fine when the URL is six seven even maybe ten characters but a URL that take up nearly a full line or of a page really is upsetting to the eye and train of thought when reading The number of times this occurs makes it noteworthy Likewise Master Search Analytics could have been impactful when describing mathematical formulae and theory if the euations had been placed in display or call out boxes rather than imbedded in the text as if it were the transcript of lecture on the topic I have to conclude with that after reading it that Brent Chaters is truly an expert in the field of search marketing and its analyses I did take away a number of new learnings and “nuggets†that I will employ in my own marketing programs With some significant editing I think this would be a good book for a person looking to enter the field or perhaps in their first role as a search marketing associate While I cannot recommend Mastering Search Analytics for those who decide to purchase it my recommendation is to read the beginning of each chapter skim the rest and use it as a reference source in your business libraryJohn O’Farrell is an interactive marketing expert in the metropolitan New York area You visit his blog at wwwAllThingsInteractivecom


  3. says:

    A fairly detailed look at the basics for setting up and monitoring a site for traffic The book covers how to plan for paid search and SEO Middle chapters cover how to use multiple tools and views of user interactions and searches to increase your visibility online Includes a detailed appendix of tools available


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